Bronzer vs. Contour: Makeup Artists Explain How to Apply Both (2024)

By now, you've certainly heard of bronzing and contouring techniques, as both have dominated makeup trends and tutorials for years. While bronzers and contouring products look similar and are sometimes mistaken for each other, the products serve different purposes—and the techniques vary as well. Whether you want a sun-kissed glow or are looking to accentuate your bone structure naturally, there are simple ways to achieve both looks with just a little product. Ahead, we tapped two pro makeup artists who share their takes on the age-old debate of bronzer vs. contour, along with helpful tips for applying both.

Meet the Experts

  • NatalieGee is a professional makeup artist represented by The Wall Group, as well as the co-founder ofGeeBeauty.
  • Emily Gray is a celebrity makeup artist based in Nashville whose clients include Lily Aldridge, Mickey Guyton, and Kristin Cavallari.

What Is Bronzer?

Bronzer comes in a few different formulas and works primarily to add warmth and sun-kissed color to your complexion. "Bronzercan be a liquid, cream, or powder product that gives warmth to the skin," Nashville-based makeup artist, Emily Gray explains. "Usually, bronzer is applied where the sun would naturally hit the face. Multiple shades fall underbronzershades, but [the products] tend to have a yellow, olive, golden, or sometimes even red undertone."

What Is Contour?

Slightly different than bronzer, contour is a helpful tool for sculpting and shaping (often alongside a highlighter for extra contrast). "Contourcan also be a liquid, cream, or powder product [and is] used to sculpt the face," Gray says."Contourshades mimic shadows occurring naturally on faces and almost can create an illusion of a more sculpted face." Simply put, when wanting to define the structure of your face, expand the dimension, and accentuate the shape, using a contouring method will help you achieve those results.

Bronzer vs. Contour

The differences between bronzer and contour are pretty simple: One adds warmth and mimics where the sun would naturally hit the face, and the other is primarily used for definition and sculpting. Another noticeable difference between the two products is the finishes, as bronzers come in both matte and radiant finishes, while contouring products tend to tout a matte finish only. "The contour color will be cooler-toned, as again, it mimics the color of a natural shadow," Gray adds. "For fairer skin tones, it will appear almost gray-purple. For medium and deeper skin tones, it will appear more red, tan, and rich brown."

How to Apply Bronzer

Applying bronzer can be fairly straightforward (and we're so thankful for that). "My general rule for applying bronzer shades that are deeper than your skin tone is to blend everything very well into the skin and blend upwards into the hairline," Gee Beauty founder, Natalie Gee notes. "I love to apply bronzer over the cheekbones, around the hairline, just above the jawline, down the neck, and onto my chest." Applying it to your chest is a particularly genius tip, as it helps ensure that your face and décolleté will match.

"Apply powderbronzerwith a large fluffy brush to diffuse the color, and apply thatbronzeranywhere the sun would hit you naturally," Gray advises. "The sun hits the higher points of your face, as those areas are closer to the sun. Usually, this is the temples of your forehead, tops of your cheekbones, chin, and nose." Gee also added that bronzer can work as a multi-purpose product for a quick, natural makeup look. "When I approach makeup, I think abouttheoverall lookI want to achieve," she says."I’m less about theproduct type or categoryand more about the general vibe of what I am going for.I’m all about multi-purpose: Bronzer is a product I can wear as a blush, an eye shadow, and on my cheekbones—it’s all aboutcreatingwarmth ontheskin."

Bronzer Application

For the above makeup look, I applied a generous amount of Rose Inc.'s Solar Infusion Soft-Focus Cream Bronzer on the high points of my face for the sunlight to grab and illuminate.

How to Apply Contour

Applying contour is slightly different than bronzer, yet you can wear both together. "I use contour as a base for my bronzer, so I apply contour under my bronzer (on my cheekbones, above my jawline and on my hairline as well)," Gee says.

"Usually, you would applycontourto the hollows of the cheeks, jawline, down the nose, and on the top of the forehead," Gray advises. She recommends applying contour precisely: "One’s face shape and features determine placement—applyingcontourshould be more precise than bronzer and placed in certain areas. I prefer a smaller applicator forcontour." (Something like Milk Makeup's Sculpt Cream Contour Stick.) "Be careful not to use a cool-tonedcontourlike abronzer all over the face."

Want to accentuate your contour? The next time you apply your concealer under the eyes, add some loose powder on top and press it into the skin using something like the Real Techniques Miracle 2-in-1 Dual Sided Powder Puff, and let the powder sit on the skin for five to 10 minutes. Your body heat will cause the makeup to bake, soaking up any oil on the surface and creating a natural contrast between your concealer and contour, which in turn makes the definition more noticeable.

Bronzer vs. Contour: Makeup Artists Explain How to Apply Both (2)

Contour Application

To appear more contoured, I wanted to emphasize my cheekbones, so I applied Tom Ford's Shade and Illuminate Contour Duo in shade Intensity 1.0. I buffed concealer under my eyes and around the cheekbones for the contour to really stand out.

The Final Takeaway

Whether you want to add warmth, structure, or both to your face, contouring and bronzing are key ways to enhance your complexion and features. With the right tools and products, you can achieve and benefit from both techniques, which only get better with practice.

FAQ

  • What does bronzer do for beginners?

    Bronzer adds color to the skin in all the areas the sun would naturally hit. It's fairly straightforward to apply compared to contour, which is why it's more favorable for beginners.

  • Can you replace contour with bronzer?

    Contour and bronzer have two different functions; the former adds shadows and sculpts the face, while the latter adds warmth and mimics where the sun would naturally hit. For this reason, contour generally wouldn't replace bronzer because it has a different function and the formula tends to have a different color.

  • Where do you put bronzer?

    Bronzer is typically applied across the cheekbones, around the hairline and above the jawline. It can also be applied on the neck and décolletage so your face matches your body.

  • Should I use bronzer or contour?

    Contour serves as a nice base for bronzer because it adds dimension. If you had to pick one, pick bronzer because it has a more natural color (contour tends to be gray), and it's easier to apply.

Bronzer vs. Contour: Makeup Artists Explain How to Apply Both (2024)
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